Senin, 30 Mei 2011

[Q661.Ebook] Free Ebook Uglys Electrical Reference, by George V. Hart

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Uglys Electrical Reference, by George V. Hart

Quick on the job reference for the electrical industry

  • Sales Rank: #1766595 in Books
  • Published on: 1996-04
  • Ingredients: Example Ingredients
  • Dimensions: 6.25" h x 4.25" w x .50" l,
  • Binding: Plastic Comb
  • 144 pages

Most helpful customer reviews

9 of 9 people found the following review helpful.
Excellent reference of electrical information
By A Customer
This book is an up to date reference on most any electrical information you would need. Everything from electrical formulas to wiring diagrams for rewiring motors is found in this pocket sized reference guide. Wire impedence and size requirements as well as practical suggestions can be found there as well.

22 of 22 people found the following review helpful.
The Professional Electricians Handbook
By Brad (curelom@snowcrest.net)
You will find this reference in tool box or locker of any electrician worth his salt. It contains a wealth of information on everything from conduit bending to trigonometry all in a pocket-sized booklet you can keep with you. Professionals have been relying on this book since it was first published.

See all 2 customer reviews...

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Jumat, 27 Mei 2011

[D689.Ebook] Free PDF Jivamukti Yoga: Practices for Liberating Body and Soul, by Sharon Gannon, David Life

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Jivamukti Yoga: Practices for Liberating Body and Soul, by Sharon Gannon, David Life

The long-awaited, complete guide to the popular, vigorous American method of yoga that is deeply rooted in ancient wisdom and scriptures

“In this day and age of health and fitness trends, it is assuring to know that Sharon and David encourage their students to draw inspiration from the classical texts of Yoga and timeless scriptural sources. What I appreciate so much about David and Sharon is how they help their Yoga students to understand and appreciate the wisdom of all the great saints and jivamuktas who have contributed to raising consciousness. Ultimately, it is Self-Realization, that is the true goal of Yoga.”
–SRI SWAMI SATCHIDANANDA

Creators of the extremely popular Jivamukti Yoga method and cofounders of the New York City studios where it is taught, Sharon Gannon and David Life present their unique style of yoga for the first time in book form. As they explain their intensely physical and spiritual system of flowing postures, they provide inspiring expert instruction to guide you in your practice.

Unlike many books about yoga, Jivamukti Yoga focuses not only on the physical postures but also on how they evolved–the origins of the practices in yoga’s ancient sacred texts and five-thousand-year-old traditions–the psychotherapeutic benefits that accrue with a steady practice, and the spiritual power that is set free when energy flows throughout the mind and body. Jivamukti Yoga, which means “soul liberation,” guides your body and soul into spiritual freedom, physical strength, peace of mind, better health, and Self-realization–the ultimate goal of any practice. Gannon and Life help you understand each of the practices that comprise the yoga path to enlightenment:
AHIMSA–The Way of Compassion: choosing nonviolence, respecting all life, practicing vegetarianism, living free of prejudice
ASANA–The Way of Connection to the Earth: postures and sequences, breathing, transforming energy, understanding the bandhas
KARMA–The Way of Action: creating good karma, giving thanks
NADAM–The Way of Sacred Music: appreciating the sacred sounds of yoga
MEDITATION–The Way of the Witness: how to sit still and move inward
BHAKTI–The Way of Devotion to God: living with love, grace, and peace

Whatever yoga you practice, Jivamukti Yoga will help you to strengthen and deepen that practice and lead you onto a path of spiritual clarity and self-discovery.

“If there is only one book you read about the practice of Yoga, this should be the one. Sharon and David are deeply dedicated students and teachers of Yoga who have the rare capacity to translate their profound understanding to the reader. This book is for anyone who wishes to find transformation through Yoga. I’m grateful for their work and teaching.”
–STEPHAN RECHTSCHAFFEN, MD
Co-founder & CEO, Omega Institute

  • Sales Rank: #28245 in Books
  • Brand: Gannon, Sharon/ Life, David
  • Published on: 2002-04-23
  • Released on: 2002-04-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x .80" w x 7.30" l,
  • Binding: Paperback
  • 320 pages

Review
“Jivamukti has been a big influence in my life. I’ve read this book twice and expect to read it many more times. It’s the bible of my spiritual practice.”
–RUSSELL SIMMONS

“David and Sharon are great teachers in the fullest sense of the word–as guides and mentors they challenge and inspire. Their book gives readers a glimpse of the power of yoga to transform lives.”
–TRUDIE STYLER
Cofounder of the Rainforest Foundation

“Sharon and David sing the essence of yoga in their new book Jivamukti Yoga. Their book is amazingly accessible without being compromising to the tradition of yoga. In the same breath I applaud them for their courage to be creative and daring in expressing their unique and gifted voices.”
–RODNEY YEE

From the Inside Flap
"The long-awaited, "complete guide to the popular, vigorous American method of yoga that is deeply rooted in ancient wisdom and scriptures
"In this day and age of health and fitness trends, it is assuring to know that Sharon and David encourage their students to draw inspiration from the classical texts of Yoga and timeless scriptural sources. What I appreciate so much about David and Sharon is how they help their Yoga students to understand and appreciate the wisdom of all the great saints and jivamuktas who have contributed to raising consciousness. Ultimately, it is Self-Realization, that is the true goal of Yoga."
-SRI SWAMI SATCHIDANANDA
Creators of the extremely popular Jivamukti Yoga method and cofounders of the New York City studios where it is taught, Sharon Gannon and David Life present their unique style of yoga for the first time in book form. As they explain their intensely physical and spiritual system of flowing postures, they provide inspiring expert instruction to guide you in your practice.
Unlike many books about yoga, "Jivamukti Yoga focuses not only on the physical postures but also on how they evolved-the origins of the practices in yoga's ancient sacred texts and five-thousand-year-old traditions-the psychotherapeutic benefits that accrue with a steady practice, and the spiritual power that is set free when energy flows throughout the mind and body. Jivamukti Yoga, which means "soul liberation," guides your body and soul into spiritual freedom, physical strength, peace of mind, better health, and Self-realization-the ultimate goal of any practice. Gannon and Life help you understand each of the practices that comprise the yoga path toenlightenment:
AHIMSA-"The Way of Compassion: choosing nonviolence, respecting all life, practicing vegetarianism, living free of prejudice
ASANA-"The Way of Connection to the Earth: postures and sequences, breathing, transforming energy, understanding the bandhas
KARMA-"The Way of Action: creating good karma, giving thanks
NADAM-"The Way of Sacred Music: appreciating the sacred sounds of yoga
MEDITATION-"The Way of the Witness: how to sit still and move inward
BHAKTI-"The Way of Devotion to God: living with love, grace, and peace
Whatever yoga you practice, "Jivamukti Yoga will help you to strengthen and deepen that practice and lead you onto a path of spiritual clarity and self-discovery.
"If there is only one book you read about the practice of Yoga, this should be the one. Sharon and David are deeply dedicated students and teachers of Yoga who have the rare capacity to translate their profound understanding to the reader. This book is for anyone who wishes to find transformation through Yoga. I'm grateful for their work and teaching."
-STEPHAN RECHTSCHAFFEN, MD
Co-founder & CEO, Omega Institute

From the Back Cover
“Jivamukti has been a big influence in my life. I’ve read this book twice and expect to read it many more times. It’s the bible of my spiritual practice.”
–RUSSELL SIMMONS

“David and Sharon are great teachers in the fullest sense of the word–as guides and mentors they challenge and inspire. Their book gives readers a glimpse of the power of yoga to transform lives.”
–TRUDIE STYLER
Cofounder of the Rainforest Foundation

“Sharon and David sing the essence of yoga in their new book Jivamukti Yoga. Their book is amazingly accessible without being compromising to the tradition of yoga. In the same breath I applaud them for their courage to be creative and daring in expressing their unique and gifted voices.”
–RODNEY YEE

Most helpful customer reviews

1 of 1 people found the following review helpful.
Everything a modern yogi needs in one reference.
By Dechen Karl Thurman
The integration of eastern and western principles has been simmering in the melting pot of yoga the past hundred years. A key moment in the progress of yoga is Jivamukti Yoga in the East Village of Manhattan in the early 1990's. The torch has been passed and the next generation is ready to carry the light forward.
This volume is both a practical guide with visual reference, diagrams and images of yoga sequencing, as well as a theoretical statement about the aims and means of yoga. It could be used as a source text for a general study of yoga in a scholastic or university program as well as a modern vocational yoga teacher training. The book is also a personal journey to honor three great Indian gurus and includes practical advice on how or why to choose a yoga teacher.
Although I am biased as a 20+ year practitioner of Jivamukti and a 10+ year teacher, I stand by my objectivity in assessing this volume to be the best overall guide to yoga available today.

2 of 2 people found the following review helpful.
Jivamukti laid out
By Christine J. Hayward
This is an excellent book setting out the personal, spiritual, political, psychological, ethical, musical and physical aspects of Jivamukti yoga. It is highly readable, well laid out and accessible. But not simplistic. It is a solid, fascinating read that weaves yoga, philosophy, ancient terms, quotations and modern life issues seamlessly into a lovely whole. Kind of like the Jivamukti practice itself.

Now - when are they going to release a DVD of their full length Jivamukti class? Soon please - for those of us whose nearest Jivamukti accredited teachers are an hour and a half drive away.

Certain chapters such as the one on Karma and the one on vegetarianism stay in your mind and while confronting, work away at you. Mine chapters on these topics are covered in myriad margin notes. As a farm raised girl I thought some of the comments about not using milk from cows or eggs from chickens because of cruel animal practices reflected a very old view of choices about these options. For example, in Australia we have options of free range organic eggs certified as being from chickens who do run around outside in the sun, eat natural food only and walk voluntarily to their bird cages at night for food, shelter, fresh straw and to avoid being attacked by foxes. I of course agree totally with their comments about battery farming of hens as being cruel and unacceptable. Similarly their material on cow milk production did not cover cruelty organic free options now available. I read recently that the Dalai Lama had tried to be vegetarian but failed, so I guess he and I are struggling with the ethics of this. It would be terrific if in an updated version of the book they delved into such options so those of us not quite there yet have a pathway to get us there which is not the cold turkey route.
The authors are magnificent physical specimens so the arty black and white photography is not only aesthetically pleasing, it shadows the muscles starkly, so you can see the definitions appropriate for each pose. The break out boxes are useful for added detail but the font size is miniscule. I had to use a magnifying glass to be able to read them. The break out boxes break up the page in interesting ways, so look great, but the tiny font size means many readers could miss the detail contained within. It would be great to have the break out box contents reappear at the end of each chapter as Endnotes at the normal font size.

1 of 1 people found the following review helpful.
Delivers
By Gwen
Jivamukti Yoga is a relatively new practice, but it is based on the ancient and sacred teachings of the Yoga Sutra: non-harming, and the settling of the mind to uncover our true nature. The teachings are not watered down to make them more palatable to the Western temperament. I appreciate this. The physical practice is vigorous. As far as the book itself, it is well-written. The photos of the posture sequences are a bit small, but they give the reader a sense of the sequencing. If you really want to experience Jivamukti Yoga practice, I recommend getting one of their videos out of the library, or better yet get to a class if there is one near you.

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Minggu, 22 Mei 2011

[C573.Ebook] PDF Download The Academic Writer, A Brief Guide, Third Edition, by Lisa Ede

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Oregon State University edition for English Composition, WR121. Access code may be purchased through the Beaver Store for $24.

  • Sales Rank: #335987 in Books
  • Published on: 2015
  • Number of items: 1
  • Binding: Paperback
  • 445 pages

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Sabtu, 21 Mei 2011

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Conference of the Birds is John Heilpern's true story of an extraordinary journey. In December 1972, the director Peter Brook and an international troupe of actors (Helen Mirren and Yoshi Oida among them) left their Paris base to emerge again in the Sahara desert. It was the start of an 8,500-mile expedition through Africa without precedent in the history of theater. Brook was in search of a new beginning that has since been revealed in all his work--from Conference of the Birds and Carmen to The Mahabharata and beyond. At the heart of John Heilpern's brilliant account of the African experiment is a story that became a search for the miraculous.

  • Sales Rank: #1095097 in eBooks
  • Published on: 2013-10-08
  • Released on: 2013-10-08
  • Format: Kindle eBook

Review
"[O]ne of the best theatre books ever written."
-"Financial Times
"Priceless."
-"The Financial Times
"Apart from its interest to theatre specialists, Conference of the Birds is as enthralling a piece of reportage as I have ever read."
-Irving Wardle, "The Times (London)
"The most exciting new book I have read since Robert M. Pirsig's "Zen and the Art of Motorcycle Maintenance."
-Philip Toynbee, "The Observer

About the Author
John Heilpern is Chief Drama Critic for The New York Observer and contributing editor to Vogue. He is the author of How Good is David Mamet, Anyway? also published this season by Routledge (see p. 000).

Most helpful customer reviews

15 of 15 people found the following review helpful.
The Conference of the Birds
By Paul Norton
I have owned - and read - this book for many years. For anyone who has had an interest in delving in to the world of theatre which is on the very edge of discovery, read this book. Take a group of ethnically diverse actors, a carpet, a pair of boots, a very rough idea and a collection of small African villages, some of whom have never encountered anyone from outside their own small community, and you have the perfect mix for rediscovering the true meaning of theatre. At one and the same time massively amusing and wonderfully inspiring, enter into the world and the mind of the 20th century's most creative forces - Peter Brook.

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Selasa, 17 Mei 2011

[E520.Ebook] PDF Ebook SEO Made Easy: Everything You Need to Know About SEO and Nothing More, by Evan Bailyn

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SEO Made Easy: Everything You Need to Know About SEO and Nothing More, by Evan Bailyn

Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win!

This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn

How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don’t understand SEO, you’ll pay big bucks for a job you could easily do yourself…if you read SEO Made Easy !

Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here!

• Build online trust, the #1 currency of search success
• Supercharge your results with all five key ingredients of Google optimization
• Reel in links with 17 up-to-the-minute, link-building strategies
• Use the Nuclear Football: today’s #1 technique for attracting targeted traffic
• Track traffic, engagement, conversions, and the effectiveness of each site element
• Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques
• Systematically convert strong SEO results into real paying customers
• Prepare for the revolution in social search that’s barreling toward you
• Use keyword tools to uncover underserved, high-profit business niches
• Leverage your content investments to forge powerful new relationships and partnerships

  • Sales Rank: #609173 in Books
  • Published on: 2013-12-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .70" w x 5.90" l, .75 pounds
  • Binding: Paperback
  • 256 pages

About the Author
Evan Bailyn is an Internet entrepreneur and the author of Outsmarting Google and Outsmarting Social Media . He is primarily known as a search engine optimization expert, having used his ability to rank at the top of Google to build and sell five businesses, including one of the largest children’s websites online.

Currently, he offers marketing services through his company, First Page Sage. Under Evan’s tutelage, clients have established multimillion dollar businesses, become New York Times bestsellers, clinched top sports awards, and won key elections. As the founder of the Evan Bailyn Foundation, he helps to promote emotional awareness in children and adults.

Mr. Bailyn has been interviewed on ABC and Fox News and featured in Forbes, New York Times, The Wall Street Journal, Advertising Age, and Money Magazine. He is a frequent speaker, having keynoted numerous national conferences.

Most helpful customer reviews

3 of 3 people found the following review helpful.
I work for a small non profit that hired freelancers ...
By Sabrina
I work for a small non profit that hired freelancers to build a brand new website. Couple months after we launch and our previous healthy enrollments tank. Website is the only thing that's changed. I had taken part in a webinar with Evan and thought he might be able to help us get to the bottom of the issue. Sadly, his rate was beyond our budget but he offered to share the manuscript of the book before it was published. Not exaggerating to say that he saved us. Turns out that because we had a new site, we were basically invisible to all of the internet for 6-12 months while we built up credibility with the Google bots. Because of this book, we were able to proactively make ourselves known using white hat tactics and turn things around. If I ever meet him in person, he's earned a lot of free drinks.

1 of 1 people found the following review helpful.
EVAN BAILYN ROCKS!
By Lynn Chang
Really enjoyed this book. It's surprisingly easy to read and to follow. It has humor and you won't drift off in boredom. Plus it's really helpful and, it's already improved my SEO.

2 of 3 people found the following review helpful.
The Title Didn't Lie
By Bill Yeadon
Not being an SEO whiz I didn't really believe that Evan could simplify this subject enough for me. The book not only simplified the topic but Evan also injected enough humor to give you a few chuckles along the way.

I also liked the fact that he broadened the subject just enough (running a business, social media) to give you a better view of how SEO can help. He was humble enough to tell us his big screw-ups.

Almost skipped the chapter on Bing/Yahoo because like most people I thought search begins and ends with Lord Google. Picked up some very insightful pieces on the two minority players.

I realize now that if you are not using Google analytics (free) then you are hurting yourself. If Francis Bacon was alive today he would say Google Analytics is Power.

Now I have to go back and look at Evans previous titles.

Great book for those that are intimidated by the topic.

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Jumat, 13 Mei 2011

[S723.Ebook] Ebook Download Guide to Passing Psi Real... Updated, by Consulting Editor Lawrence Sager with Ti

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Guide to Passing Psi Real... Updated, by Consulting Editor Lawrence Sager with Ti

Based on the PSI Examination content outline, this text provides the latest and most comprehensive PSI information available. It contains more questions and answers for both saleperson and broker candidates preparing for the PSI Real Estate Exam than any other book. Textbook Features: New! Coverage of technology issues and the Mortgage Disclosure Improvement Act addresses current concerns More than 800 questions with rationales help to prepare you for the PSI exam Self-scoring feature in each chapter allows you to track your progress Appendix of mathematical formulas for easy reference Website directory for additional research

  • Sales Rank: #416422 in Books
  • Published on: 2010
  • Number of items: 1
  • Dimensions: 1.60 pounds
  • Binding: Paperback

Most helpful customer reviews

13 of 13 people found the following review helpful.
Absolutely Fabulous!!
By David Wrona
Lend me your ears, I'm going to sound like James Brown here, Please , Please, Please, do yourself a big favor & get this excellent book, and let me give you a few tips when taking the exam, first and foremost, relax, read each question 3 times before you make a decision, don't spend more than 4 min. on each question, move on mark that question, that you are having trouble with and come back to it. This book really goes into detail and helps you move along, and slowly builds your confidence. Trust me, you will pass take a deep breath and "Relax" before this book, I had some trouble with the math, and this book will help you!! PSI, also, has a practice test for $19, you can take before you take the test, that is also worth it. This book is a hands down 5 STARS, Superb!!

8 of 9 people found the following review helpful.
Additional Study Guide
By Carrie M
First, I have zero experience in the practice of real estate. I bought this book after failing my first state (MI) exam two weeks after taking the required Michigan 40-hour course. I literally wrote out EVERY definition in the back of the book, plus read each chapter minus the broker chapter. I used the written definitions as I read through the book and found that the book is so much more thorough than what any 40 hour required class could every cover. I'm thrilled to say that this past Friday I took the test again, and passed! I felt so much better prepared and more confident after using this book (Guide to Passing the PSI Real Estate Exam, 6th Edition Update). My test included many questions I know I would have got wrong, had I not used this book, mainly because it just wasn't covered in the 40-hour course. So, to make a long story short, I would highly recommend this book to anyone who is considering taking the state required course.

11 of 12 people found the following review helpful.
Dispel Your Ignorance
By Michael J. Treacy
Anyone considering taking either their test to be a real estate salesperson or a broker has no doubt attended the requiste classes. Normally this occurs over a period of time. Here in PA a candidate for broker has to attend 240 hours of class room instruction plus deliver multi-year proof of practice.
Even the best of students amongst us is going to forget some of the class room content about Agency, Property Ownership, etc. after numerous classes over a multi-year period (broker).
The Guide to Passing the PSI Real Estate Exam is a great condensed overview of what most states want their broker candidates to demonstrate proficiency in. Included are practice tests so you can be familar with the way the testing companies structure questions. In addition, each chapter has questions at the end to test a candidate's knowledge of that particular chapters material. The answer key directs you to the section in the chapter you are weak on. I highly recommend this book for anyone considering taking their license test.

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Rabu, 11 Mei 2011

[Q529.Ebook] PDF Ebook Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace, by Grant David McCracken

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Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace, by Grant David McCracken

Is it possible any longer to "read" markets fast enough to respond to them? A world of discrete parts is now one interconnected web of ceaseless calculation and response. Marketing has become a thing of speed and turbulence, with all the players moving simultaneously.

For marketing guru Grant McCracken, the key to success in this dynamic new marketplace is to find a way to slow the world down. And McCracken believes he has the solution. It begins with understanding the mechanics at work today. He says, "Complexity has a theory. Commotion has a pattern. Dynamism has a system. We can continue to live by damage control, or we can change the way we play the game." To survive our own world of collision and speed, marketers need to see the world as "flocks and flows."

In this exciting new book, McCracken deploys "complex adaptive theory" to track the movement of trends and new groupings of consumers. He shows how to monitor new trends, whether and when to introduce new brands and brand extensions, how to speak to niche markets, and how to avoid costly mistakes. McCracken’s sage and witty advice could not come at a better time. His book will be a valuable aid for anyone trying to keep up with marketplace changes in our rapidly evolving world.

  • Sales Rank: #2087465 in Books
  • Published on: 2006-08-16
  • Released on: 2006-08-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .89" w x 6.12" l, 1.15 pounds
  • Binding: Hardcover
  • 208 pages

Review

"..Grant McCracken understands as few people do why the markets of today and tomorrow are nothing like the markets in which today's leaders grew up. His book is a profound but entertaining guide to the cultural and technological currents that future strategy will have to navigate. It shows us the patterns that lie behind the turbulence of contemporary consumer markets." ―John Deighton, Harold M. Brierley Professor of Business Administration, Harvard Business School



"The author attempts to clarify the strategies and goals corporations should employ to market their products using the latest trends. Examples from diverse industries and numerous photos enhance this volume.... Recommended." ―Choice

About the Author

Grant McCracken has been the director of the Institute of Contemporary Culture and a senior lecturer at the Harvard Business School. Now a member of the branding cultures laboratory at MIT, he has authored several books, including Culture and Consumption II (IUP, 2005), Big Hair (1996), Culture and Consumption (IUP, 1990), and Transformation (IUP, forthcoming). He has been a consultant for many corporations, including the Coca-Cola Company, IKEA, Chrysler, Kraft, and Kimberly Clark. He lives in Rowayton, Connecticut.

Most helpful customer reviews

0 of 0 people found the following review helpful.
How new ideas gain approval through customer critical mass
By J.Ilog
This book serves as a guide on how to gauge the acceptance process of an innovation (The Flow) by a group of consumers (The Flock) and how many industries such as Fashion, Music, Hollywood, & Restaurants along with products such as Samuel Adams & Pabst Blue Ribbon beers manage this process.

pp. 159-175 contain referenced sources for each of the chapters.

With over 40 concepts that I wrote down for this review, I will mention a few here.

The definition of a flow: " ...any innovation that emerges at the chaos end of the continuum and moves across it by fighting off competitors, recruiting new enthusiasts, commandeering new resources, taking on momentum, and scaling up steadily...consist(ing) of three flows: economic, cultural, and brand. Each is a necessary condition of the next. Without an economic flow, there is no hope of a cultural flow. Without a cultural flow, there is no hope of a brand flow. Each of these flows is a result of a lot of little flows."

The definition of a flock: "...are groups of consumers moving through the marketplace as innovations enter the stream."

The definition of a brand: "It is a contract with the consumer that promises quality, consistency, and reliability. It is a relationship; one we hope the consumer will find enduring. It is a badge for the functions and utilities that the branded product makes available. Not least, the brand is a bund of meanings."

On being a brand manager: "It is his or her job to determine the meanings that will make the brand go, to stay in touch with the consumer to see when and how these meanings must be changed to ground the brand so that is meanings are consistent, to fine tune them to see that they are current, and to coax and coordinate great work from the meaning makers--advertising agencies, direct marketing, PR, event marketing, websites, retail communications, promotions, and so on."

0 of 0 people found the following review helpful.
A much-needed look across the entire product life cycle
By Thomas Ball
This is such a provocative and interesting tour de force. McCracken attempts to formalize thinking about how self-organizing ideas and fads emerge out of the cultural "ether" -- or in his terminology, the chaos at the origins of the Kauffman Funnel -- to diffuse, evolve and become consecrated as confirmed trends. He offers a road map from a wide number of creative industries -- e.g., fashion, film and music -- that will enable corporate marketers to catch a new "thing" that's swirling around in the zeitgeist's whirlpool, track it and make better decisions as to when to get in or out of the phenomenon at all phases of the product life cycle: from the earliest, most chaotic stages of development through portfolio selection to production or, if purchasing, supply chain mgmt in terms of when to get on or off the wave. This is no small feat. He's exhaustive in developing this protocol from multiple lens -- technology, consumer, corporation. Not to mention that his scholarship is wide ranging, thorough and insightful.

0 of 0 people found the following review helpful.
Just can't keep it down
By Sarit
Wonderful book. This books does not teach you marketing like Professors do, it explains you marketing treating you as human beings and captures your attention as every page surprises you with such insights that the world of marketing gets clearer and clearer. I wish I had read this book in the beginning of my MBA course but anyway I am now reading for my MBA dissertation and I am glad that I read it.

Highly recommended! a book that my book shelf definitely deserves.

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Selasa, 10 Mei 2011

[F343.Ebook] Fee Download Chiton & Other Creatures, by Nicholas Neely

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Chiton & Other Creatures, by Nicholas Neely

"What a superb writer Nick Neely is and just the kind of natural history observer we need in a time of fierce change. He enlivens chiton, eel, newt, hummingbird in the sapling outside the Safeway, and boy, with keen eyes and ears, quick veers of mind and syntax, and an abiding sense of the connection between the wild and the made worlds. Precise, gorgeous and imaginatively wed to both science and myth, his rendering of Coyote brings the creature smack-dab into twenty-first-century America, as soul-troubling as ever he was in myth and landscape. A fine collection to read and savor." --Alison Hawthorne Deming "These are nature essays with a difference: the sureness and delicacy with which Nick Neely directs our attention from the miracles of the outer world to the gyroscopic peculiarities of his consciousness make for a very satisfying reading experience." --Phillip Lopate

  • Sales Rank: #3036595 in Books
  • Published on: 2015-10-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.99" h x .16" w x 5.00" l, .18 pounds
  • Binding: Paperback
  • 68 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Read and enjoy.
By duncan watson
A beautifully written little book, especially if you have ever been outside in California or wondered what it's all about there. Read this and enjoy.

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Senin, 09 Mei 2011

[Z424.Ebook] Fee Download The Honest Guide to Stock Trading: Make Market-Beating Returns. Achieve Long-Term Wealth., by Llewelyn James

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This book is not about day-trading, it is not the ‘holy grail’ and it’s not going to make you a millionaire overnight.

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• How to successfully trade stocks, forex, ETFs, commodities and bonds.
• How to calculate your position size for each trade.
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• Where to put your stop-losses and profit targets.
• How to cut your losing trades quickly and let your winning trades run.
• How to find the most promising markets to trade in less than 20 minutes each evening.
• How to combine fundamental and technical analysis to find the strongest stocks from the strongest industries.
• How to find penny stocks that could make triple-digit returns, without day-trading or taking unnecessary risks.
• How to define bull markets and bear markets using simple tools.
• How to use correlation analysis to improve your diversification and profits, while simultaneously reducing your risk.
• How to overcome the psychological barriers that prevent the majority of traders from ever making a dime.
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  • Sales Rank: #91076 in eBooks
  • Published on: 2014-03-03
  • Released on: 2014-03-03
  • Format: Kindle eBook

Most helpful customer reviews

41 of 43 people found the following review helpful.
A Roadmap for Trading Success
By GeraldM
This is a very good book. Trading is challenging for most people because they simply don't have tools or confidence to successful. Llewelyn James has put together a book that solves these problems and others. This book covers so many topics it's difficult to really do it justice in a short review. I have done many of the things new traders do: read books, watch videos, attend seminars, subscribe to newsletters, learn technical analysis and so on. Indeed, I found myself smiling at some of the things the author identifies as either mistakes are activities of low value because I recognized an earlier version of myself in those descriptions. Most of the information you get out there is really designed to enrich the trainer without really leaving the trainee with the necessary tools and proper thinking in order to be successful. There is no magic solution or some voodoo indicator that will bring you success because if there was, it would quickly be learned by an uncountable number of traders and then arbitraged into uselessness. That is why this book is important - it tells it like it is. And then, after giving you the straight goods on what the markets is really like, and what you can realistically expect, the author goes on to explain what to do about it. It's like having an experienced trader sit down with you and say: "This is what it is, this is why it is, these are the tools you need, this is how you use them and this is why". Remarkably, the training and tools that you will get are essentially free. Yeah, the book costs a couple bucks but that's a stupidly low price for what you get. Talking about the cost of the book doesn't make sense. The value is so high compared to the price that you should just read it. Clearly the author is not in it for the money (like 99% of the rest of the industry). Read it just to see how a real trader thinks and approaches the market or read it because you really don't know what you are doing and this book will tell you. Whatever the reason, you will learn something by reading it.

One of the major highlights of this book are the fantastic tools. The websites (all free), the training videos (free again) and the decorrelated trading systems (yep, free) offer just about anyone something new to look at and consider. I found it interesting to see how the author set up the websites and how he uses the tools on those websites.

Another big highlight was the backtesting. This is something so many books don't even consider (many other trading books show patterns and indicators and how to use them but there is never any indication about testable expectation of profit). If you want to trade in the market, you should at least have some expectation of profit and a reason for that expectation. Otherwise, it's just random trading. Proper backtesting gives you the confidence to move forward in the markets and the author has done a commendable job in introducing the reader to what is needed to develop this skill.

The author also covers a lot of other need-to-know trading knowledge. In the markets, you can't manage return but you can manage risk. Proper risk management will save you long enough for you to be successful. The author does a good job of explaining where to put the stops and what position size to use.
This book is an introductory/intermediate course in trading. At any point, you could jump off and do a deeper study of the many topics presented.

So if you want a quick start that gets you safely started with credible processes and realistic expectations, then you won't go wrong reading this book. If you are not successful in your trading or if you are looking to start trading, this book will help you along the road to trading success.

21 of 22 people found the following review helpful.
A truly practical, intelligent and 'honest' approach to stock trading for novice investors
By Mark A Concar
This book is a complete road map for anyone serious about learning how to research and trade stocks with just a handful of technical tools with some fundamentals added. This book is not about day trading.

In his own words, the author's goal is "...to cut losing trades quickly and let winning trades run without getting scared and hitting the 'take' profit button."

There is no expensive software to buy or monthly newsletters to subscribe to.

The author provides all the necessary free websites you can access to set up your own stock screening chart templates. He goes to great lengths on how set up each template and how to incorporate them into his proven trading strategies. All his explanations are clear and concise. The only concept I at first had trouble grasping was his use of the word leverage, meaning account margin.

If you know absolutely nothing about stock trading the author first gives you a website you can look up and in a couple hours you will understand most of the terms used in this book. In addition, throughout the book the author suggests all these other wonderful books to read for further reference.

There are literally thousands of books on the subject of stock trading. Only a few I could recommend, especially for the novice Trader. And this book is one of them!!!

15 of 16 people found the following review helpful.
I can easily separate good trading books from bad ones
By Kevin J. Davey
After 20+ years of trading, I can easily separate good trading books from bad ones. This book is a very good book. Llewelyn definitely sounds like a trader who has been around the block, and he doesn't try to sugarcoat things. He gives it to you straight. Very easy to read, too - the author has a very developed writing style. Reading this book is a must!

See all 103 customer reviews...

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Selasa, 03 Mei 2011

[Q868.Ebook] Ebook The Global Mobility Workbook: A Step-by-Step Guide to Managing International Assignments, by Angela Weinberger

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The Global Mobility Workbook: A Step-by-Step Guide to Managing International Assignments, by Angela Weinberger

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The Global Mobility Workbook: A Step-by-Step Guide to Managing International Assignments, by Angela Weinberger

International assignments and recruitment belong to companies and business of all sizes. If you are new to international mobility this workbook will help you. The workbook uses graphics, examples, tasks and case studies for self-study and invites for deeper discussion on international assignments. The book is written in English, intended for the global market and contains five parts. Part 1: The World of Global Mobility. In addition to the strategic classification of international assignments for the "business case" the integration of the assignment in succession planning is recommended. Part 2: Making it happen. This is about the operational implementation of international assignments. Part 3: The Assignee Spouse and Experience. Another focus is on the experience of expatriates and their spouses or life partners as well as on the process of monitoring those who are affected. This includes the safety and health of expatriates and their families, and the establishment of emergency plans. Part 4: Developing your Global Mobility Career. Global Competency is presented as a key component in the career development of Global Mobility Professionals. Furthermore, the author explores the areas in which knowledge and skills can be developed. Part 5: Case Studies and Tasks. The case studies from our daily business serve the reader to engage with various international mobility challenges. With a total of 11 tasks, a survey of technical terms and a collection of links, the reader can intensively deal with the subject matter. The forms and templates for the book can be downloaded from our website.

  • Sales Rank: #515017 in Books
  • Published on: 2016-04-07
  • Original language: English
  • Dimensions: 11.69" h x .26" w x 8.26" l,
  • Binding: Paperback
  • 114 pages

About the Author
Angela Weinberger has lived in Germany, Switzerland, UK, India and Australia. After her graduation in "International Business Studies" of the University of Paderborn, she worked in Human Resources specializing in International Mobility during her corporate career at a large global bank and one of the Big 4 Professional Services Firms in Germany and later Switzerland. Angela is known in the German-speaking world as an International Mobility Career Advisor and expert in the field covering strategic and operational aspects of international assignments. She started her company Global People Transitions GmbH in 2012. Angela works with a variety of clients ranging from large multinationals to private clients. You can connect with Angela Weinberger via LinkedIn and XING. Twitter: @angieweinberger Email: angela@globalpeopletransitions.com Website: www.globalpeopletransitions.com

Most helpful customer reviews

0 of 1 people found the following review helpful.
Das Arbeitsbuch "The Global Mobility Workbook - A step by ...
By Beatrice Sigrist
Das Arbeitsbuch "The Global Mobility Workbook - A step by step Guide to managing International Assignments" gibt einen pragmatischen Überblick zum Thema internationale Entsendungen für HR Fachkräfte, Linienverantwortliche und Global Mobility Professionals, die am Anfang ihrer Karriere stehen. Es ist gut geschrieben, und hilfreich fand ich auch die Graphiken, Beispiele und Aufgaben. Als Coach schätze ich vor allem die Fallstudien international tätiger Führungskräfte, die beschrieben werden und deren Herausforderungen bei Auslandseinsätzen sind anschaulich. Das Buch lädt ein zur tieferen Auseinandersetzung mit internationalen Entsendungen und globalen Karrieren und bietet einen guten Einstieg in das Thema für verschiedene Leute, z.B. auch für Studierende.

1 of 2 people found the following review helpful.
Recommended and Very Helpful
By Patricia Jehle
Angela Weinberger has written an amazingly helpful book for those in Global Transition (GT) consulting, for those in the business of sending, and for those receiving new Global Nomads. Global Mobility has changed from being for only the top levels of the management in their “training tracks” to moving highly skilled professionals, including specialists, all over the world.

Angela has put to pen the results of years of practical consulting experience in this field and has produced a tool that is a useful guide giving practical solutions for the GT specialist and the Global Nomad. The Global Mobility Workbook gives not just theory and trends but also concrete strategies and very helpful business cases for practical guidance for the GM trainers and coaches and other related people (HR departments, recruiters). I would add this is helpful for those Global Nomads who are moving with little or no company support.

Not only are the needs of the assignee addressed, but also the spousal experience is given equal importance in the workbook. This I find a key to success of the global assignment: the positive aspects of the spouse. There is also some focus on the requirements on competencies and career development of both the assignee and spouse.

I personally found a lot of helpful information in this book, first for the growing global mobility community and also for all who are involved in international assignments. For me this book is very empathetic and sensitive to the needs of all the people involved in a global transition. Although the book is quite compact (with its 93 pages) it contains a lot of helpful tables, templates, checklists, graphs, and statistical information. If you're interested or involved in Global Mobility this book is a "must have" for you.

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